Recently discovered more vanity tools to help business people measure or monitor their brand. My favorite is addictomatic.com because they have a cute robot mascot.
Here is a list of tools to measure your brand visibility:
http://www.howsociable.com/ grades you on several social media services (Twitter, Facebook, Blogs, YouTube)
http://tweetstats.com Colorful graphs track your (or friends) usage and conversation on Twitter.
http://twitaholic.com/ Ranks Twitter users according to their followers.
http://www.kurrently.com shows you who all is sharing a keyword
http://compete.com/ Fun tool that compares traffic to specific urls. Could be very handy if you are trying to decide between selling on different platforms such as Etsy, Ebay, or Amazon.
http://socialmention.com/ One of my faves, measures strength, passion, sentiment and reach.
So why should you even care?Well, branding is important, and beyond that who has not googled their name to see if they come up in the engines? These are just tools that measure your web visibility across different platforms using a wide variety of metrics. It is important however to not to place too much importance on these measurements & tools.You can be way too obsessive about this stuff and before you know it you have wasted an entire morning searching yourself, and on that note I am signing off for the weekend. Going to go cut glass and make mosaics.